Different sectors ask different things of the work. We keep the thinking disciplined and let context shape how the answer takes form.
The work behind public trust
When Saudi Vision 2030 was introduced to the world, extend told that story. When FII needed global attention, we built the platform. When the Kingdom opened the road to women drivers, we created the emotional narrative that brought the nation with it. From the Ministry of Culture to the Quality of Life Program, we are the agency that connects public sector ambitions to the people they are meant to serve, and to the world watching.
Sports that bring the world here
From F1 circuits to ATP tennis courts, from Formula E trending globally to bringing new audiences to golf, billiards, and boxing, extend has been alongside Saudi Arabia's transformation into a world-class sports destination. We have worked with some of the biggest federations and events in the country, building audiences, creating digital presence, and turning sporting moments into conversations that travel far beyond the venue. In sports, winning on the field is only half the story. The other half is what happens in the stands, on screens, and across feeds, and that is where we work.
Where play scales
Gamers8. The global sports conference. The Esports World Cup. Behind these names stood extend. In a category that moves fast and rarely waits for anyone, we didn't just speak to gamers. We found the gamer in everyone. We turned elite tournaments into national events the whole country followed, built campaigns that crossed a billion impressions, and opened the doors of this world to audiences who had never stepped inside it before. This is where the game meets culture, and this is where we work.
For the events everyone talks about
LEAP, Biban, Cityscape, MDLBeast, Riyadh, Jeddah, and Diriyah Season. Different events with one shared goal: attendance and ticket sales. This is what extend does best. We don't rely on instinct. We rely on technology, data, and a real understanding of audience behavior, so we know exactly who to reach, when, and with what message. We build anticipation before the doors open, create the momentum that turns interest into tickets sold and full halls.
For destinations driving demand
We have a particular ability: to tell the stories that have never been told, and turn them into measurable results. Many destinations carry deep heritage and remarkable experiences, but they need someone who can shape that into a narrative that reaches people and moves them. This is what we do with AlUla, Diriyah, Soudah, and Ithra. We build the story and put it to work, raising awareness, drawing visitors, and lifting booking rates. For us, the story is never the goal in itself. It is the means to wider reach and stronger demand, so the destination becomes the first choice when someone thinks about where to go next.
Where everyday choice is earned
extend built the first and only specialized food unit in the Kingdom, led by celebrated chefs and professional food stylists, with a dedicated kitchen studio built specifically for food content production. That specialization gives us something others don't have: a precise understanding of how to present a food product visually and narratively. We work across the full food story, the dish itself, the app that delivers it, the appliance that makes it, and the utensil that savors it. The result is content that doesn't just show the product, it moves the purchase decision.
Where confidence compounds
We have worked with the most established financial institutions in the Kingdom, helping them stay relevant to a generation that had fundamentally changed the way it relates to banking. With the newest digital challengers, we didn't just understand their world, we helped build their presence and establish their position in one of the most competitive markets in the region. And at a sector level, we led the Saudi Banks campaign to protect people's financial information, an effort that won international awards and changed real behavior. We work across both ends of this sector because we understand that trust is the real product, and building it takes more than advertising.
Where consideration becomes conversion
In e-commerce, every organization faces different challenges and requires different solutions. With HungerStation, we helped the brand stand out during a highly competitive season through a bold creative idea. With Trendyol, we built a meaningful presence in the Saudi market through publisher management. With Foodics, we produced films that told its story and communicated its value. And with Gathern and WeBook, we led digital advertising performance to deliver tangible business results.
Where ideas move people
In transportation, the challenge is not introducing a new service or vehicle, but earning a place in people's daily lives. From launching the Riyadh Metro and driving nationwide awareness at scale, to building the presence of emerging mobility brands like Ceer, we help ambitious projects earn attention, build trust, and accelerate adoption. We have done this across public transportation, automotive, and mobility brands including Lucid, BYD, SAR, and others.
Where experience does the talking
In lifestyle brands, product features rarely sell themselves. We help brands turn them into experiences people can see, feel, and talk about. For Jotun, we transformed a product claim into a live sensory experience that generated unprecedented buzz. And with brands like L'Oréal, Laverne, and AlMajed Oud, we created campaigns that connected products with culture, influence, and desire.
