Where everyday choice is earned
extend built the first and only specialized food unit in the Kingdom, led by celebrated chefs and professional food stylists, with a dedicated kitchen studio built specifically for food content production. That specialization gives us something others don't have: a precise understanding of how to present a food product visually and narratively. We work across the full food story, the dish itself, the app that delivers it, the appliance that makes it, and the utensil that savors it. The result is content that doesn't just show the product, it moves the purchase decision.
Ramadan is the most important season in Saudi food marketing, and Almarai wanted its Food line at the heart of it. We ran a brand ambassadors campaign with top food creators producing recipe content, managing it end to end from concept and production to real-time performance tracking.
We gave AlRomansiah a cinematic film worthy of its name. For the Saudi restaurant brand known for authentic traditional cuisine, we handled the campaign from concept to production, strengthening its emotional connection with audiences and sharpening its brand presence.
