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04 / Industry

Events & Entertainment

For the events everyone talks about

LEAP, Biban, Cityscape, MDLBeast, Riyadh, Jeddah, and Diriyah Season. Different events with one shared goal: attendance and ticket sales. This is what extend does best. We don't rely on instinct. We rely on technology, data, and a real understanding of audience behavior, so we know exactly who to reach, when, and with what message. We build anticipation before the doors open, create the momentum that turns interest into tickets sold and full halls.

Events & Entertainment work

Clients in this sector

  • Diriyah Season
  • Jeddah Season
  • General Entertainment Authority
  • MDLBEAST
  • Monsha'at
  • National Events Center
  • Ministry of Culture

Our work in action:

Case 01

Diriyah Season 24/25

For Diriyah Season 24/25 we built and ran the publisher campaign across the opening announcement and every season program, pairing online creators with on-ground coverage.

  • Diriyah Season 24/25 campaign
  • Total views315.3M
  • Publishers activated468
  • Sold-out days across season programs100%

Case 02

Jeddah Season

Jeddah Season's brand launch needed to turn a new event into the season's most wanted destination. We took it end to end, from teaser campaigns to live coverage, with a dedicated team producing customer-centric creative for local and global audiences across every platform.

  • Jeddah Season campaign
  • Total impressions11B
  • Total views243M
  • Creatives produced3.5K