We enable growth; by shaping the culture we live in

INTRO

extend was founded in Riyadh in 2012 with a belief that technology should bring organizations closer to people. That belief has grown with us. The technologies have changed. The belief has not.

Since then, we have followed the same curiosity with every kind of work we do, asking ourselves every day how an organization can become more useful, more understood, and more present in the culture around it. This curiosity has enabled us to deliver outcomes that address our clients' needs.

TIMELINE
Chapter

2012

Founded in Riyadh as a strategic communications firm

2012 — Founded in Riyadh as a strategic communications firm
2012
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VALUES
01

Generosity

We give more than we take, in craft, care, and collaboration.

02

Courage

We take bold stances and back brave ideas.

03

Speed

We decide and deliver with blazing momentum.

04

Creativity

We generate ideas that move people and markets.

05

Unity

We connect disciplines, organizations, and people seamlessly.

Media Portfolio

Our portfolio includes media brands we own and others we represent commercially, each serving different interests and communities. Together, they help our clients reach their audiences in the places where attention already exists.

Combined audience+210MFollowers
Hashtag KSA
Balaconah
Apollo
Liqaa 25
Rotana Media
Ideation

Leadership

EXECUTIVE TEAM

Sami Fahad Al-Rasheed, CEO and Chief Revenue Officer
CEO and Chief Revenue Officer

Sami Fahad Al-Rasheed

Abdulaziz Al-Adwani, Chief Publishing Officer
Chief Publishing Officer

Abdulaziz Al-Adwani

Othman Abahussein, Chief Strategy & Technology Officer
Chief Strategy & Technology Officer

Othman Abahussein

Chehadi Bourdoukan, Experience Executive Director
Experience Executive Director

Chehadi Bourdoukan

Faisal Albaraiki, Chief of Staff and Chief HR Officer
Chief of Staff and Chief HR Officer

Faisal Albaraiki

Tareq Al-Awar, Chief Media Officer
Chief Media Officer

Tareq Al-Awar

Zafar Ali-Khan, Finance Director
Finance Director

Zafar Ali-Khan

BOARD OF DIRECTORS

01Bandar Mohammed Al-Asiri
02Adnan Abdullah Al Khalaf
03Ahmed Mohammed Al-Anazi
04Sami Al-Rasheed
05Hisham Hassan Saleh Attie

NEWSROOM