Dakar Saudi Arabia 2026
We led the social media campaign for Dakar Saudi Arabia 2026 across all platforms, spanning the pre-rally build-up, the live competition, and post-event coverage.
- Total impressions91M
- Engagement417.1K
- Followers growth25.3K+
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Sports
Sports that bring the world here
From F1 circuits to ATP tennis courts, from Formula E trending globally to bringing new audiences to golf, billiards, and boxing, extend has been alongside Saudi Arabia's transformation into a world-class sports destination. We have worked with some of the biggest federations and events in the country, building audiences, creating digital presence, and turning sporting moments into conversations that travel far beyond the venue. In sports, winning on the field is only half the story. The other half is what happens in the stands, on screens, and across feeds, and that is where we work.
Our work in action:
Formula E
We led the integrated relaunch of Formula E at Jeddah's Corniche Circuit, spanning the main film, digital takeover, out-of-home, and publisher partnerships.
- Total impressions+390M
- Engagements across all platforms+19M
- Of the ticket sales target achieved100%
Next Gen ATP Finals
We led the digital marketing campaign for the Next Gen ATP Finals across the Saudi Tennis Federation's social platforms, covering both the pre-tournament build-up and the event in Jeddah.
- Total impressions89M
- Engagements across all platforms781.4K
- Pieces of content posted898