We enable growth; by shaping the culture we live in

INTRO

extend was founded in Riyadh in 2012 with a belief that technology should bring organizations closer to people. That belief has grown with us. The technologies have changed. The belief has not.

Since then, we have followed the same curiosity with every kind of work we do, asking ourselves every day how an organization can become more useful, more understood, and more present in the culture around it. This curiosity has enabled us to deliver outcomes that address our clients' needs.

TIMELINE

Chapter

2012

Founded in Riyadh as a strategic communications firm

2012 — Founded in Riyadh as a strategic communications firm
2012
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How we show up.

01

Generosity

We give more than we take, in craft, care, and collaboration.

02

Courage

We take bold stances and back brave ideas.

03

Speed

We decide and deliver with blazing momentum.

04

Creativity

We generate ideas that move people and markets.

05

Unity

We connect disciplines, organizations, and people seamlessly.

Media Portfolio

Our portfolio includes media brands we own and others we represent commercially, each serving different interests and communities. Together, they help our clients reach their audiences in the places where attention already exists.

Explore the portfolio
Combined audience+210MFollowers
Hashtag KSA
Balaconah
Liqaa 25
Rotana Media

Leadership

EXECUTIVE TEAM

Sami Al-Rasheed, CEO and Chief Revenue Officer
CEO and Chief Revenue Officer

Sami Al-Rasheed

Faisal Albaraiki, Chief of Staff and Chief HR Officer
Chief of Staff and Chief HR Officer

Faisal Albaraiki

Othman Abahussein, Chief Strategy & Technology Officer
Chief Strategy & Technology Officer

Othman Abahussein

Tareq Al-Awar, Chief Media Officer
Chief Media Officer

Tareq Al-Awar

Abdulaziz Al-Adwani, Chief Publishing Officer
Chief Publishing Officer

Abdulaziz Al-Adwani

Chehadi Bourdoukan, Experience Executive Director
Experience Executive Director

Chehadi Bourdoukan

BOARD OF DIRECTORS

01Bandar Mohammed Al-Asiri
02Adnan Abdullah Al Khalaf
03Ahmed Mohammed Al-Anazi
04Sami Fahad Al-Rasheed
05Hisham Hassan Attie

NEWSROOM

September 2026

extend's Board of Directors Holds Second Meeting of 2026

Board reviews operational and financial performance, discusses strategic priorities, and approves key decisions for the period ahead.

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August 2026

Consolidating Lavad, Spex, FoodiesBlock, and World Edge Under extend

We are uniting our four specialized agencies under the extend name to offer our partners deeper value and a complete, connected workflow powered by extendad.

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June 2026

Launching extend Academy

We launch extend Academy to bridge the gap between AI hype and real-world execution, offering hands-on programs led by practitioners to help teams build, automate, and lead with confidence.

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February 2026

Launching extend Platform

Launching extend platform, one platform to plan, manage, and monitor your creative campaigns.

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