Apollo rebrands as extend Talent

Apollo is rebranding as extend Talent, marking the next chapter for a business built around the people shaping culture and the brands looking to work with them.

Since its launch, Apollo has represented a curated roster of influencers and content creators across a range of fields and specialisms. Its work has centred on commercial representation, brand partnerships and collaborations, helping talent navigate the commercial side of their careers while creating meaningful opportunities with brands.

Under its new identity, that expertise continues as extend Talent, with a stronger connection to the wider work and capabilities of extend.

Representing talent, building partnerships

extend Talent manages the commercial representation of leading influencers and content creators, overseeing their relationships with brands from developing collaboration opportunities to managing partnerships.

The team works with brands to identify the right talent for each partnership, taking into account the brand’s identity, its audience and the content the talent creates.

Its exclusive roster includes more than 45 influencers across a range of fields, interests and specialisms, whose content generates more than one billion views annually. This gives brands access to diverse audience segments through a curated group of talent with strong reach and influence.

Part of a bigger picture

extend Talent is part of extend’s publishing portfolio, which includes intellectual properties and media assets developed or invested in by extend. The move reflects the evolution of this portfolio in line with the changing landscape of media across social platforms.

The rebrand also forms part of extend’s broader direction to bring its specialist expertise closer together. This allows extend Talent to draw on accumulated knowledge of different sectors and brand needs, connecting talent with advertising and partnership opportunities that align with their content and meet partnership objectives.