Influencer–Brand History
You can now view an influencer’s history with a brand directly from their card while exploring in extend platform. This release also introduces new campaign planning capabilities and improvements that help you make more informed nomination decisions and access key data more easily.
What's new?
🧭 Influencer–brand history
View an influencer’s history with a brand directly from their card while exploring. See whether they were previously approved, rejected, or nominated, or whether their ad was completed. This context helps you make faster, more informed nomination decisions.
🗓️ Proposed timeline field
When assigning influencers to a campaign, add a proposed timeline and share it with stakeholders to make suggested dates clear as part of the campaign plan.
What this adds for you
- Make more informed nomination decisions using an influencer’s history with a brand.
- Share proposed timelines clearly when assigning influencers to campaigns.
- Track influencer follower growth across different time ranges.
- Find countries faster.
- Read average watch time more easily.
This extend platform release brings together better-informed influencer selection, clearer campaign planning, and a smoother way to access and understand key data.
Introducing Discovery
Meet Discovery, a new section in extend platform designed to give you a broader view of the influencer advertising market and help you plan campaigns more effectively. Discovery brings together a Content Gallery and a Calendar, making it easier to keep up with market activity and discover key events and occasions in one place.
Read MoreWorkspace Performance
You can now get a workspace-wide performance summary through the new Overview page in the Campaigns section of extend platform. It brings together campaign plan overviews, ad performance metrics, and publisher performance analytics to give you a broader view of performance in one place.
Read MoreA New Interface
We’re introducing an updated navigation menu in extend platform to help you get where you need to go faster. The new structure makes features easier to find and gives you quicker access to key actions.
Read More