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Creative Assets & Performance Tracking

Managing creative assets and tracking their performance is now more streamlined in extend platform. This release brings together tools to organize campaign materials, compare creative asset performance across influencers, and measure clicks and visits through dedicated tracking links.

2 min read
Creative Assets & Performance Tracking

What's new?

📁 Creative asset management

Upload and organize your campaign materials in one place, from briefs and designs to logos and reference content. Keep assets linked to their campaigns so your team and stakeholders can work from a shared source and find what they need more easily.

📊 Creative performance tracking

Track how creative assets perform across influencers and review key metrics, including:

  • CPV: Cost per view.
  • CPC: Cost per click.
  • CPE: Cost per engagement.

Compare each creative asset’s performance across content creators to understand how it performs with different influencers.

🔗 Tracking links & click-through rates

Create a unique tracking link for each influencer to measure visits and track conversion campaign performance more accurately. UTM parameters are applied automatically to help attribute clicks to the correct campaign and influencer.

What this adds for you

  • Keep creative assets organized and linked to campaigns in one place.
  • Help teams and stakeholders collaborate using a shared source of campaign materials.
  • Compare creative asset performance across influencers using key metrics.
  • Measure visits and clicks and connect them to the relevant campaigns and influencers.

This extend platform release brings creative asset management, performance tracking, and campaign measurement together, helping you manage campaign materials and understand their performance.

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